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Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved May 21, 2024, from
Meier, E. (1986a, June 15). Readership surveys in business markets. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/readership-surveys-in-business-markets
Levin, J. (1986a, June 15). How research is used to solve industrial marketing problems. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/how-research-is-used-to-solve-industrial-marketing-problems
Tordjman, A. (1986a, June 04). A comparative study of distribution in six European countries. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/a-comparative-study-of-distribution-in-six-european-countries
Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/knowing-how-advertising-works
Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona
Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-challenge-from-television
Tranberg and Hansen (1985a, June 15). Brand loyalty patterns in different product areas. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/brand-loyalty-patterns-in-different-product-areas
Agostini, J. M. (1985a, June 15). Continuous advertising check. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/continuous-advertising-check